to understand this blog and the entire campaign

First question: What is the nice lady on the left doing?

The lady represents the spirit of the times.

So far, all websites have been built with IONOS. IONOS suggests this design for creating online shops for selling fashion. I assume the suggestion is professional. Most advertising agencies do something similar. The average reader sees this kind of thing every day and feels right at home. And that's the point. Someone who studies dry subjects like philosophy and theology will probably feel rather alienated. And that's the point, too. They're meant to be jolted out of their usual way of thinking.

The next point is brevity. I want to force myself to be brevity. Simply because brevity is required in professional designs.

However, also

Brevity is the soul of wit.

and we also want to remain funny and entertaining-

Everything you need for your best buddy

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Sit down

Something big is about to happen

Sent!